Hoka One One (0)

While trail runners by night, our day jobs were in gravity sports. We had a hand in several snow sport and cycling innovations - including the parabolic ski - and everyday we asked ourselves the question, "How do we go faster?" When we imposed a form-follows-function discipline to designing a trail running shoe, we asked the same question. We answered it with a shoe that was met with ridicule by running shoe establishments, but embraced by runners. Those runners started winning races, and running shoe buyers started paying attention. Show Less